Projects

Digital Transformation - Print to Digital

Key Accomplishment: Major Technology Company: Learning Services Group (8,500 customers, 11,000 training manuals)

Business Case: Client annual spend $700,000/yr. on printing & $80,000/yr. on shipping

Objectives:

1. End reliance on print material.

2. Improve brand, relationships & communication with client’s customers (accelerate consumption).

3. Secure and protect intellectual property with offline access.

Business Solution: Digital first production process to enrich and create new products & a customizable digital content delivery platform to control the who, what when.

Technical Solution: Web & Native Apps, HTML5, JQuery, JavaScript and CSS3.

Key Features: Online, offline, syncs across all browsers & mobile devices seamlessly. Customized GUI w/ rotating banner ads for internal promotions, white labeling & theming, analytic based push messaging, target marketing with emails, surveys and reporting. Admin portal, manage all content, users & groups, w/ real-time content updates & version control. Security: device & browser access control/limit, content secured using encryption algorithms.

Product Development - eLearning

Developed and executed a business strategy for a new e-learning product for an award-winning K-12 reading, writing, typing and math program for the global marketplace.

Features include:

Digital rights management (DRM) to secure content, roll back feature and backups for disaster recovery, and identity and access management (IAM) to control and secure users’ information and content. Ability to message, email, and survey users and user groups for rapid communication.Media library – distribute multiple formats of content: EPUB 3, SCORM, MP3, MP4, PDF, HTML.
eCommerce – sell physical, digital and subscription products. Premium subscription includes: enhanced functionality, offline capability, increased server space for recordings, and no advertisements.
Integration of gamification, social media, Google ads, platform security, and content DRM.
Extensive reporting and analytics on user behavior, sales, content performance and device analytics.

Product owner services:

Conduct release and sprint planning, daily scrum, validate and manage product backlog items, review sprints, and understand stakeholder needs.
Manage product roadmap and product releases.
Established a scrum framework to implement Agile. Rapid and frequent development allows for increased innovation and quicker response to customer needs. include: Features include: Serve as Product Owner.
Conduct release and sprint planning, daily scrum, validate and manage product backlog items, review sprints, and understand stakeholder needs.
Manage product roadmap and product releases.
Established a scrum framework to implement Agile. Rapid and frequent development allows for increased innovation and quicker response to customer needs.

Mobile App Development

Designed, developed and maintained native IOS & Android Mobile Apps that provide practitioners reference information on smoking cessation for a scientific and professional organization.

Process Improvement

Developed business process improvements for a top DC legal research firm to lower publishing and content development costs and improve speed of data curation. Conducted and assessed value stream mapping, as-is process, customer needs, and pain points to develop optimized business processes.

Expansion of Business Line - HaaS

Launched new subscription-based managed network hardware-as-a-service (HaaS) enterprise business line for a top local equipment company in the Washington DC area.

Included hosting and application support for servers, desktops, and 24/7 help desk services.
Recruited, hired, and developed top-performing sales and technical teams. Trained and coached teams on: products; competitor offerings; cold calling; consultative selling techniques; identifying and qualifying sales opportunities; deal closure and building strong customer relationships over the phone.
Implemented a multi-marketing channel strategy that time-targeted prospects using web, direct mail, email, outbound calls, events, and to profile, price, identify, and penetrate new markets.

New Business Line - Digital Technology Division

Developed a new digital technology division for application development, content and data enrichment.

Technologies: PHP, .NET, ASP.Net, C#, Java, JavaScript, Angular, React, Moodle, AWS, S3, RDS, EC2, XML, HTML5, EPUB, Magento, MySQL, Laravel, jQuery, Corona SDK, React Native, IOS Swift, and PhoneGap.
Focus: Digital transformation, enterprise & mobile solutions, responsive design, user experience, cloud, security, DRM, IAM, content enrichment, gamification, automation.
Ensured team proficiency in the following areas: Communication with others, SDLC, requirements analysis, UX/UI design, agile development, testing, automation and implementation, change request processing, user story development, estimating, risk analysis, test-driven development and root cause analysis.
Established a scrum framework (scrum of scrums) to achieve agility and deliver prototypes and minimal viable products.
Conducted customer discovery meetings to uncover customer needs and key business drivers.
Architected solutions to help customers lower costs, increase revenue and profits, accelerate consumption, and create new products and revenue streams.
Converted high level business requirements into user stories with acceptance test criteria to address who, what and why.
Conducted product backlog refinement meetings, sprint planning meetings, daily scrums, sprint reviews, and retrospective meetings.
Worked with customers and stakeholders to create product roadmaps and product releases.
Balanced a mix of in-house capabilities and subcontractors to maximize margin, scalability and expertise.
Created and delivered high-impact presentations to stakeholders that incorporated business plans, ROI models, prototypes, portfolio of products and capabilities, and cost proposals.
Managed all vendor relationships, project management plan and P&L reporting for business unit.

Minimum Viable Product (MVP) Development

Designed, solutioned and prototyped a training app that enables construction professionals to conduct training through mobile devices. Solution includes: IOS & Android App, Web Admin Portal for content & user management, signature capture, reporting and DRM.

Web Application Development

Designed, solutioned and developed a responsive HTML5 web application, Admin Portal and information collecting tool that helps clinicians understand the appropriate use of Nuclear Medicine in the treatment of lung, colon, and breast cancer.